Multi-Destination Travel Funnel That Delivered 350+ Leads
From Social Scrolls to Sold-Out Trips: How We Generated 350+ Leads for Global Travel Packages
Client’s Challenge
A premium travel agency approached us to promote multiple international destinations — including Europe, Dubai, Singapore, Bali, and Hong Kong.
While they had a stellar offline presence, they struggled to translate that success digitally. The major roadblocks included:
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No structured online funnel
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Lack of authenticity across social channels
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Previous campaigns generating poor-quality leads
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Difficulty promoting high-ticket packages (especially Europe) to a filtered, intent-based audience
They didn’t just need leads — they needed the right audience, the right strategy per destination, and a profitable funnel.
Our Two-Phase Execution Strategy
Rather than using a one-size-fits-all method, we created a tailored funnel strategy for each destination, focusing on platform behavior and buyer intent.
Phase 1: Social Presence + Meta Ads for Mid-Ticket Destinations
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Destinations like Dubai, Singapore, Bali, and Hong Kong are highly visual, aspirational, and easier to promote via emotional storytelling.
We began by building a strong trust layer for the brand before spending any ad budget.
What we did:
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✅ Social Media Profile Optimization to pass the “authenticity check”
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🎥 UGC-style travel content and Reels to build brand relatability
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📊 Ran Meta Brand Awareness + Lead Gen Campaigns using carousels, Reels, and testimonials
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🎯 Hyper-targeted interest groups (luxury travelers, honeymooners, solo adventurers, etc.)
The result:
In just a few weeks, we helped the brand Reach over 2.5 million people on MetaGenerate 350+ qualified leads through Meta lead forms and click-to-WhatsApp adsBuild brand authority with consistency in content, copy, and conversions
Phase 2: Landing Page Funnel + Google Ads for High-Ticket Europe Packages
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Europe tours were premium, complex, and decision-heavy — not ideal for casual Meta scrollers.
So we built a conversion-optimized landing page and shifted the focus to Google Search Ads, where the audience has high purchase intent.
What we did:
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🖥️ Designed an SEO-friendly, high-conversion landing page specifically for Europe tour packages
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Included: itinerary breakdowns, pricing tiers, FAQs, trust badges, limited slots, and WhatsApp CTAs
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🔍 Launched Google Ads with high-intent keywords like:
→ “Europe trip from India all-inclusive”
→ “Premium Europe packages 2025”
→ “Luxury Europe travel agency India” -
🧪 A/B tested headlines, extensions, and audience segments to reduce CPLs
The result:
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🎯 Achieved 239 INR average cost per lead on Google Ads
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💼 Client closed high-ticket bookings from this funnel — within the first 3 weeks
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💬 Increased WhatsApp inquiries and email submissions through the landing page funnel
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📈 A 3.5x increase in lead-to-close ratio compared to previous efforts
Results & Impact
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✅ Multi-channel presence built from scratch
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📱 Meta Campaigns for visual destinations → 350+ leads
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🌐 Google Ads for high-intent buyers → 239 INR CPL for Europe.
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📊 Created trust-first ecosystem with content, brand presence, and optimized targeting
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🤝 Client now runs repeat destination campaigns with us every season
What multiple agencies couldn’t crack in months, we sold out in 4 weeks — by doing one thing right: building a funnel that actually converts.
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