Luxury Property Marketing Revolution
From Traditional Sales to Digital Excellence — A Full-Funnel Real Estate Transformation
Client’s Challenge
The Luxury Project Group had always relied on traditional real estate sales methods — offline events, local brokers, and walk-ins. They were looking to pivot to digital but didn’t know where to begin. Their goals were two fold:
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Build brand awareness digitally among HNIs and NRIs
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Generate qualified leads for multiple high-ticket projects
They approached us with no digital funnel in place — no website, no ad campaigns, and no online storytelling. Our mission was to help them launch and scale their entire digital marketing ecosystem from scratch.
Our Discovery & Strategy Phase
We began by sitting down with the founders and their team to deeply understand:
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Their existing offline selling methods
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Pain points in reaching NRI investors
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The lack of trust and visibility online
We realized the biggest missing piece was authentic digital storytelling — so we mapped out a 90-day campaign focused on awareness, trust, and conversions.
Phase 1: Building Brand Presence & Authenticity (Month 1)
We started from the ground up:
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Created and optimized their Google My Business profile to start showing up locally and in search
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Built a consistent social media presence across Instagram, Facebook, and LinkedIn
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Shot and produced multiple UGC-style property videos:
→ Conducted site visits
→ Captured virtual tours of the property
→ Scripted voiceovers to highlight USPs for investor clarity
→ Used real team members in videos to build trust -
Educated them on using these videos in WhatsApp follow-ups, turning leads into conversations
The first 30 days were all about building online trust and visibility, especially for NRI audiences who rely heavily on digital validation.
BEFORE
AFTER
Phase 2: Launching Brand Awareness Campaigns (Month 2)
Once the brand’s online identity was strong, we moved to Phase 2 — amplifying reach:
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Ran Facebook and Instagram Ads focused solely on brand awareness & storytelling
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Promoted UGC walkthrough videos of each project
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Collected interest from a warm audience who engaged with the brand across social and WhatsApp
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Created tailored landing pages for each project, optimized for mobile and conversion
→ Each page included key USPs, investment potential, location benefits, and embedded UGC videos
→ Landing pages were designed to resonate with NRIs and global investors — who needed clarity and trust
This phase warmed up the market and set the stage for high-intent conversions.
Phase 3: Performance Campaigns & Conversion Funnel (Month 3)
With brand equity built and interest generated, we launched full-funnel Google Ads focused on lead generation:
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Created project-specific Google Ads campaigns optimized for conversions
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Used exact match keywords + retargeting for people who engaged via social or WhatsApp
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Integrated the landing pages with analytics, forms, and CRM
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A/B tested copy and creatives for CPL optimization
Results & Impact
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📈 68+ high-quality leads generated in 3rd month alone
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💰 Average CPL of ₹9,800 — in a segment where deals start at ₹9.5Cr+
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🌍 Strong visibility among global investors, especially NRIs in the Middle East & Canada
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🎥 Their UGC videos were reused across sales funnels, WhatsApp convos, and broker groups
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🧲 Brand awareness went from zero to a digital identity across 5 platforms in 30 days
This wasn’t just a campaign — it was a digital transformation journey for a traditional real estate brand, built on trust, storytelling, and targeted performance.
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